How to: Setting Up Google Analytics – Tecky Tuesday

setting up google analytics

This post will look at the process of setting up Google Analytics as a few of you have asked me in emails what it is and how to install it. I would always recommend installing analytics as you just cant trust the stats that WordPress or Blogger give you, I always find that they report higher than normal.

What is Google Analytics?

If your blog is small or large, it is important to know what the visitors to your site are looking at and for how long, as well as what content keeps bringing them back. It gives you some insight in to what works and what doesn’t.

While Google Analytics is more important for sites that are wanting to sell products or have an ecommerce shop it has some really neat features that I feel are really important to get your head around even if your just starting out.

You can also do some custom reports to see how many people per hour are on your site, but I’ll cover this in a different post as I’m still learning new things everyday with it.

How to Install Google Analytics.

As everyone reading my site uses a different blogging platform, I’ll cover the top 3 – WordPress, Blogger and Tumblr. If you have any issues following I have also made a video for each type of website showing you how to set it up. If you do end up with any questions just throw them in the comment section below or poke me on twitter @letsstrikeapose

Setup Analytics Account

Step 1 – Head over to http://www.google.com/analytics, You will need a Google account. Anyone that has been using blogger will already have one, if you don’t just click Access Google Analytics and it will start the sign up process.

Step 2 – Next screen will show you it’s a simple 3 step process, just press Sign up on this screen.

Step 3 – It will ask you what type of Analytics account you want to setup, You will have the option of Universal and Classic. I would recommend using Universal Analytics over the classic as you get access to the new features much faster!

Step 4 – Enter all the details that it asks for. I always enter the name of the blog in to the Account Name and the Website. Then enter the website url and what industry your site would be classed in and finally set the time zone that you are in. Otherwise real time tracking will be in the wrong zone.

Step 5 – Decide if you want to be part of any Google service or share your website data with them.  I always leave them on as I feel it cant really have a negative effect on anything and I don’t have anything to hide.

Step 6 – Accept the Google analytics terms of service. Make sure that you have a good read :). And if you agree with everything you will be granted access to the service.

Step 7 – TADA! This is what you need if you are to setup analytics on your blogs.

Once you are at this screen please continue to the next step, depending on what type of blogging platform that your on.

setting up google analytics

Blogger

setting up google analytics

Blogger is very easy to setup.

Step 1 – Head to blogger.com

Step 2 – Select your site, and go to the drop down and press on settings

Step 3 – Go to other located at the bottom of the list, and copy paste your tracking ID.

Step 4 – Check it’s working by going to https://www.google.com/analytics and clicking on realtime.

Video:

Tumblr

setting up google analytics

Tumblr again is super simple to setup just a little bit hidden.

Step 1 – Head over to http://www.tumblr.com/

Step 2 – To go customise

Step 3 – Enter your Google Analytics ID where it asks.

Step 4 – Check it’s working by going to https://www.google.com/analytics and clicking on realtime.

WordPress.org (Self Hosted, such as mine)

setting up google analytics

As with everything in WordPress they is more than 1 way to do it. I’ll be showing what I feel is the most simple.

Step 1 – Login to your admin panel yourname.com/wp-admin

Step 2 – Go to Plugins > Add New

Step 3 – Search for Google Analytics, Look for the plugin by Joost De Valk

Step 4 – Press Install Now, Accept the warning.

Step 5 – Active Plugin

Step 6 – Go to Setting Google Analytics and copy paste the UA code.

Step 7 – Check it’s working by going to https://www.google.com/analytics and clicking on realtime.

WordPress.com

setting up google analytics

They officially don’t allow you to do this, but they is a bit of a workaround if you have your own custom domain name. If a few of you want me to talk about it I’ll do a post on it, as it’s a touch more complicated than the rest. But nothing amazingly tricky! The stats that they give are a little bit out (have used jetpack on this site to compare).

How to check it is work.

The great thing about Google Analytics is that in the old days you would have to wait about 24 hours and hope that you set everything up correctly. These days it has a great feature for seeing real time information. Just click realtime on the left side of analytics and click around your site, you will show after about 20-30seconds. It’s a great way to see if it is working.

setting up google analytics

I hope that you have found this guide to setting up Google analytics useful. If you have any questions feel free to comment below, and if you found it useful please share on facebook and twitter. As always check out my other Tecky Tuesday posts here and let me know of any future ones that you would like me to make.

Mary Oliver

Mary 24 CRAFTY CREATIVE CLUMSY UK beauty, fashion, lifestyle blogger and vlogger I started this blog in summer 2013 to create my own little space to write relatable content on my personal style for the everyday girl. Yorkshire based lover of tea, floral prints and skater dresses.