Victoria Beckham, style icon and fashion designer, is expanding and branching out further into the cosmetics world. Not only will there be clothes and accessories but coming soon there will also be a makeup collection. The launch of the Victoria Beckham Estée Lauder partnership has been announced, the collaboration will see a limited edition make-up line with the brand.
Last year Victoria Beckham worked with NailsInc, bringing out two shades of nail polish. Whilst the far larger collaboration with makeup giant Estée Lauder is set to launch in September 2016 there are no details on what exactly will be on offer.
Beckham made the announcement by posting on her Twitter to her 9.8 million followers. She also said in her press announcement,
powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women.”
“I am thrilled to be launching this limited edition makeup collection with Estée Lauder. The whole process has been both inspiring and eye-opening — from going back and revisiting the Estée Lauder archives, through to working on the product with the Estée team, this feels like the perfect makeup partnership for me and my brand. I had long admired Estée Lauder the woman, and the
Victoria Beckham has always had a distinctive look when it comes to her makeup styling, smoky eyes with nude lips, so this may hint at what we should expect from the Victoria Beckham Estée Lauder launch. We will have to wait and see what is presented but I am assuming something chic and classy, items to create a smoky eye, with a few timeless nude lip stick shades.
Jane Hertzmark Hudis, Group President of The Estée Lauder Companies shared,
“We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world, Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”